Build

By George Dawkins / February 2, 2023

Your lessons

Give yourself a social media audit (10 mins)
- Give yourself a social media audit
Create Your MAGIC Plan
- My intentions for you (9 mins)
- The limiting belief/behaviour cycle (7 mins)
- Your manifesto (8 mins)
- Your aims (6 mins)
- Your goals (11 mins)
- Your intention (16 mins)
- Your commitment (2 mins)
- Next steps (2 mins)
Build Your Audience of “Just Right” People
- Introduction (4 mins)
- 7 essential mindset shifts you need to make (9 mins)
- Understanding your customer journey (12 mins)
- The vital importance of getting in front of other people’s audiences (5 mins)
- Choosing the right Facebook groups (15 mins)
- Your 20-minute-a-day posting schedule and JFDI daily marketing schedule
Messaging That Moves
- Introduction to messaging (6 mins)
- How understanding movies can help you with your messaging (8 mins)
- The Market Mind Read exercise (TM) (11 mins)
- The Empowered Client Deep Dive (TM) (9 mins)
- The Empowered Client Deep Dive exercise (11 mins)
- Audience Market Research (6 mins)
- Submit your messaging work for review (1 min)
Total Offer Upgrade (TM)
- Why do this work? (3mins)
- 12 things to think about
- Three ways to grow your business (35secs)
- What people actually pay for (IMPORTANT!) (7mins)
- The Value Equation (2 mins)
- The tip of the iceberg problem (9 mins)
- Step 1: Start with the end in mind (1min30)
- Step 2: What’s stopping them from getting it? (3mins)
- Step 3: Flip the script. What do they want instead? (1min)
- Step 4: How can YOU help them get it? (8 mins)
- Step 5: Test (1 min)
- Step 6: How will you deliver it? (7 mins)
- Step 7: Choosing the right price (9 mins)
Design A List Building Lead Magnet
- Why is this so important? (1.5mins)
- 6 mindshift shifts if you’re freaking out (7mins)
- How to use lead magnets in your marketing strategy (9mins)
- How to choose your first lead magnet (and an AI prompt to help you) (7mins)
- Validate your idea BEFORE building your lead magnet (ESSENTIAL) (5 mins)
- 7 essential parts of your lead magnet (5mins)
- Decide on your lead magnets (2mins)
- The technical stuff + automation walkthrough (6mins)
- Here’s how it works in practice (for the visual thinkers) (2mins)
Copywriting Code Crackers: How to Write Compelling Content
- 30+ copywriting hacks (24 mins)
- Using AI to leverage your content (22 mins)
The Ultimate Sales Page Formula
- Intro and workbook (1 min)
- Why is sales page design SO important? (5 mins)
- 12 things to include for increased readability (11 mins)
- Your Ultimate Sales Page Formula (26 mins)
- Over to you! (2 mins)
- Submit your sales page content for audit