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Why do this work? (3mins)
Three ways to grow your business (35secs)
What people actually pay for (IMPORTANT!) (7mins)
The Value Equation (2 mins)
The tip of the iceberg problem (9 mins)
Step 1: Start with the end in mind (1min30)
Step 2: What’s stopping them from getting it? (3mins)
Step 3: Flip the script. What do they want instead? (1min)
Step 4: How can YOU help them get it? (8 mins)
Step 5: Test (1 min)
Step 6: How will you deliver it? (7 mins)
Step 7: Choosing the right price (9 mins)